Real Stories, Rooted in Community
I specialize in helping local businesses grow through budget-friendly marketing and authentic community connection. Every project featured here reflects a creative, strategic approach tailored to small businesses—and a belief that your story, told well, can turn neighborhood support into lasting success.
Lyal Nickals
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We partnered with Lyal Nickals to refresh their brand voice for a modern audience, grow awareness in a new neighborhood, and drive consistent foot traffic and gift shop sales.
Our work also focused on launching and sustaining a thriving local artist program while building repeatable marketing systems to keep the momentum going.
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My work with Lyal Nickals spanned brand strategy, retail growth, and community engagement.
We defined a clear tone of voice, tagline, and visual language - aligning colors, fonts, and storytelling across platforms.
To support retail growth, we launched targeted Google Ads with sitelinks, crafted seasonal and evergreen promotions, and developed compelling product copy.
Community activation took shape through a robust Artist Showcase program, complete with templates, artist agreements, and event marketing support.
Behind the scenes, we built streamlined marketing operations with reusable Canva templates, email marketing outlines, and even a subscription-based flower delivery model to support long-term engagement.
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The results speak for themselves: increased local visibility, successful artist showcases every quarter, and a noticeable boost in repeat foot traffic.
With stronger brand consistency across channels and new sales driven by gift products and subscription offerings, Lyal Nickals is now better positioned to grow sustainably within their community.
Ability Path
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I partnered with AbilityPath to increase understanding of open roles across departments and humanize the hiring process for prospective employees.
Our work focused on building a consistent, approachable brand across recruiting channels while equipping the internal team with reusable, low-lift marketing tools they could easily update and deploy.
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Our work with AbilityPath spanned brand development, content creation, and internal marketing systems.
We defined a warm, inclusive tone for their hiring materials and built consistent messaging across email, social media, and print.
From role-specific flyers and infographics to a “Day in the Life” recruitment video, each asset was crafted to reflect AbilityPath’s values and mission.
We also developed branded Canva templates and accessible visual layouts aligned with their identity, making it easy for the internal team to update and reuse content.
The result was a flexible toolkit that supports program-specific recruiting and strengthens their employer brand across all channels.
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This project boosted applicant understanding and engagement, while giving the HR team the tools to streamline outreach with cohesive, branded messaging.
The materials helped strengthen AbilityPath’s employer brand across departments - and the recruitment video quickly became a go-to asset for both hiring and broader awareness efforts.